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 Einstein’s Alley is the place to be!

Einstein’s Alley is a private, non-profit economic development initiative located in Central New Jersey. Its mission is to foster economic growth through advocacy and delivery of services that will:

  • Help build an entrepreneurship ecosystem
  • Help promote R&D advantage to attract and retain innovative research based companies
  • Encourage the growth of knowledge based jobs and services and support workforce for the future
  • Help promote livable communities and sustainable development
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Shiseido America Inc

Shiseido America Inc, a subsidiary of the Japanese cosmetics corporation Shiseido Company LTD, established its corporate operations in East Windsor, NJ in 1998. Shiseido, Japan’s largest cosmetics maker, manufactures makeup and skin care products for men and women. It also makes toiletries, sun care products,, fragrances and is a contractor to other industry leaders. Shiseido manufactures and distributes their products for the global market.

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