NJ Tech Weekly 2015-01-09T10:07:58+00:00

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  • 17 Tech and Tech-Related Companies Make NJBIZ Best Places to Work in New Jersey
    on January 1, 1970 at 12:00 am

    [This week, we are rerunning some of our popular stories from 2017] When NJBIZ announced its selections for the Best Places to Work in New Jersey in February, 17 tech and tech-enabled companies appeared on the list. At a celebratory event at the end of April, the business publication announced the ranks of those companies based on a number of criteria.  In an article on how these companies were chosen, NJBIZ said, “Three-fourths of each company’s score comes from a confidential survey of employees that evaluates their workplace experience. The remaining quarter comes from an employer’s survey that collects information about its benefits, policies and practices.” NJBIZ divided its list into two parts: (a) large employers and (b) small and medium-sized employers. According to the rankings, the best large company to work for in New Jersey is Edward Jones (Princeton, Lawrenceville, and other locations), the financial adviser, and the best in the small and medium-sized category is Fairleigh Dickinson University School of Pharmacy & Health Sciences (Florham Park). However, Commvault came in sixth in the large company rankings, the highest-ranked among the large tech companies. Below is a list of the 17 tech and tech-enabled companies that placed among the best to work for in the state. NJTechWeekly.com added information about what the companies do and their current job openings. Please see the NJBIZ article linked above for more information about the kinds of things that make these companies great for employees. Large Companies:   Company and Ranking Address and Website What They Do Hiring? Commvault (6) 1 Commvault Way, Tinton Falls http://www.commvault.com https://www.commvault.com/careers Commvault is a publicly traded tech company specializing in enterprise backup, recovery, archive and cloud protection. Commvault is listing 20 job openings in New Jersey on its website, as well as many other jobs worldwide. Among the jobs in New Jersey were principal, quality assurance, and customer support engineer. Billtrust (11) 100 American Metro Blvd., Suite 150, Hamilton https://www.billtrust.com/ https://www.billtrust.com/careers/ Billtrust is a private venture-backed payment-cycle management provider. Billtrust listed 13 jobs in New Jersey on its website as of 5/31/17. They ranged from C# technical lead to revenue analyst. Dun & Bradstreet (17) 103 John F. Kennedy Parkway, Short Hills http://www.dnb.com/ https://dnb.wd1.myworkdayjobs.com/Careers Dun & Bradstreet supplies data, insights and analytics to entrepreneurial companies. Dun & Bradstreet has numerous job openings all over the world. In Short Hills, there is an opening for a senior Oracle applications developer and for a software architect, among others. Enroute Computer Solutions (22) 2511 Fire Road, Suite A-4, Egg Harbor Township https://www.enroute-computer.com/ https://www.enroute-computer.com/employment.html ECS provides hardware-engineering and software-development services that support new systems as well as legacy computers. ECS had numerous openings on its website for software engineers, test engineers, software developers and others. iCIMS (23) 90 Matawan Road, Parkway 120, 5th Floor, Matawan https://www.icims.com/ https://careers.icims.com/ iCIMS is a thriving, privately held talent-acquisition software provider with a rapidly growing customer base. iCIMS lists numerous jobs on its website. Some technical openings include one for a test engineer and another for a senior Java developer.        Small and Medium Companies   Company and Ranking Address and Website What They Do Hiring? STORIS (14) 400 Valley Road, Suite 302, Mount Arlington https://www.storis.com/ https://www.storis.com/work-at-storis/ STORIS is a provider of integrated retail software solutions for home furnishings, bedding, appliance and electronics retailers. Currently, STORIS has three openings: full stack Web developer, digital marketing analyst, and software sales. Worldwide Supply (16) 1 Park Drive, Franklin http://worldwidesupply.net/ http://worldwidesupply.net/company/careers/ Worldwide Supply is a leader in networking hardware and services solutions, with an expertise in the data, wireless, and wireline technology sectors. The Worldwide Supply website lists three jobs in Franklin: sales support, senior Cisco pre-sales support, and Cisco test technician. RAMPS International (17) 1199 Amboy Avenue, Suite 2F, Edison http://www.rampscorp.com http://www.rampscorp.com/jobs RAMPS International helps clients with staffing solutions, consulting, application development and integration and infrastructure services. RAMPS has seven jobs listed on its website, but  relocation may be required for all of them. WorkWave (18) 101 Crawfords Corner Road, Suite 2511-W, Holmdel https://www.workwave.com/ http://careers.workwave.com/ WorkWave is a leader in field-service and “last mile” delivery software. WorkWave recently listed seven software development jobs in Holmdel on its website. Marketsmith (19) 2 Wing Drive, Cedar Knolls http://www.marketsmithinc.com/ http://www.marketsmithinc.com/join-our-team/ Marketsmith is a fast-growing, technology-based integrated marketing services agency. Marketsmith currently lists 10 jobs on its website, including two technical openings for SQL developers and one for a digital marketing strategist. Vydia (23) 101 Crawfords Corner Road, Holmdel https://vydia.com/ https://vydia.com/about/careers/ Vydia was the first to offer music-video-distribution services, and its platform has since expanded to offer a full arsenal of tools that creators utilize to power their video content strategy.   Vydia currently has several openings, including one for a data scientist. oXya – a Hitachi Group Company (43) 15 Exchange Place, Jersey City http://www.oxya.us/ http://www.oxya.us/careers/ oXya specializes in SAP technical services, from consulting to full managed services. oXya says it is currently recruiting  SAP Basis administrators and systems administrators. Process Stream (44) 500 Alexander Park, Suite 103, Princeton http://www.process-stream.com http://www.process-stream.com/careers Process Stream offers streamLABS software to accelerate a company’s core quality systems. While there are no current job openings at Process Stream, the company asks people who think they are matches to email them. Corra (47) 363 Bloomfield Avenue, Suite 3C, Montclair http://corra.com/ http://corra.com/careers/ Corra is a digital agency that delivers ecommerce solutions for fashion, beauty and lifestyle brands. Corra has 10 openings in Montclair, including one for a senior PHP developer and another for a senior Magento developer. Wayside Technology Group (52) 4 Industrial Way West, 3rd Floor, Eatontown http://www.waysidetechnology.com/ http://www.waysidetechnology.com/site/content/careers Wayside’s mission is to provide technology resellers and businesses around the globe with easy access to superior IT products. The company is also a service provider. Wayside has ten openings listed for its Eatontown location, mostly in sales. The company is also looking for specialists in Veeam cloud services and GFI Security. ForeFront (58) 800 River Road, Fair Haven https://www.forefrontcorp.com/ https://careers.forefrontcorp.com/ ForeFront is a fast-growing firm specializing in technology enterprise integration and cloud consulting. ForeFront has 12 current openings, including one for a technical project manager and another for a lead cloud applications developer. Internet Creations (65) 2000 Water View Drive, Suite 100, Hamilton https://www.internetcreations.com/s/ https://www.internetcreations.com/s/careers/open-positions/ Internet Creations is a Salesforce silver consulting partner, and offers IT consulting and services in the Philadelphia and New York metro areas. Internet Creations recently had two openings on its website, one for a Salesforce consultant and business analyst and another for a Web application developer.     &nbs […]

  • From Don Katz, CEO of Audible: Embracing the Comeback of a Great American City through Tech
    on January 1, 1970 at 12:00 am

    [This week, we are rerunning some of our popular stories from 2017] “I’ve long believed companies can have hearts and souls and missions that transcend financial gain.” DK [Donald Katz is founder and CEO of Audible, Inc., the leading provider of premium digital spoken audio information and entertainment. He has served as both a member and chairman of Newark’s economic development corporation, and he is the founder of Newark Venture Partners, a social impact early-stage investment fund and ultra-bandwidth accelerator that seeks to connect Newark – Audible’s global headquarters – to the early-stage technology start-up innovation economy. Prior to founding Audible, Katz was a successful author and journalist for 20 years. This contribution was written as part of our Story of the Year 2016: Newark’s Tech Renaissance.] In 2017, Audible will celebrate 10 years since we set up our world headquarters here in Newark. We decided to embrace the comeback of a great American city as a defining cultural principle for the company, because I’ve long believed companies can have hearts and souls and missions that transcend financial gain. We’ve achieved amazing growth since we moved here; we’re now the fastest-growing private employer in the city, with close to 1,000 employees in Newark — one of 16 global centers where people work for Audible. But this city’s emerging tech ecosystem needs more companies like Audible to create wealth, jobs and opportunities, and that’s why I am currently most excited about Newark Venture Partners as 2016’s most pronounced disruptive innovation in Newark and New Jersey. NVP is a venture capital fund and accelerator investing in bringing the tech ecosystem to Newark, but what needs to be understood — beyond the philanthropic, political and business development status-quo thinking — is that NVP is also about equality, urban comeback and doubling down on education wins in places like Newark.  The launch of the Newark Venture Partners Labs accelerator was a milestone in our efforts to tether Newark to the elements of the economy that are creating jobs and taxable revenue via an embrace of early-stage tech. In addition to their interest in the strong returns from these stellar young growth companies, our investors are also focused on “the other bottom line” — generating taxable revenue and jobs for the city at all levels of employment. The amazing fact is high school graduates in a city dominated by innovative industries make more than college graduates in manufacturing communities. Newark Venture Partners Labs’ nine companies — out of more than 650 that applied, including from the Bay Area, Washington, D.C., and New York — have been nurtured rent-free in a 25,000-square-foot space in the building Audible shares with Rutgers Business School, where they have had lightning-fast Wi-Fi and ultra-high bandwidth access to the internet. More than 200 Audible employees signed up by their subject matter expertise to take the elevator down to coach these exciting early-stage companies in residence. As a close student of embryonic tech company creation for two decades (and a very active angel investor), I worry that the current realities of achieving growth for our cities on a macro level — a thriving startup ecosystem that values the quality of coaching and the larger experience of turning ideas into great companies versus a focus on capital — are too often missed within a state that tends to focus on reclaiming or retaining what was. This is not the thinking that has seen Berlin and other cities embrace early-stage tech to create fast comebacks from economic distress.  Anyone who attended or checked out New Jersey Tech Weekly’s deep coverage of the recent NVP Demo Day at the Prudential Center understands the impact the amazing NVP companies can have on Newark in 2017 and beyond. Some of the NVP founders have moved to Newark, and it’s so exciting to hear them express how special it is to be here in Newark and to note their awareness of how bringing in world-class startups will merge with the organic tech community on the ground in the city.  This exciting new path to job and wealth creation at all economic levels connects with exciting changes already taking place in Newark, as thousands of places for young people to live and many more places to play are coming online downtown. NVP also connects with the unrealized organic advantage of tens of thousands of first-generation college students in the city whose profile indicates they will go forth after graduation in Newark to create hundreds of millions of dollars of wealth and opportunities.  NVP, in concert with new places to live, work and play in Newark, can unleash tech as the sector that helps the city reclaim its status as a seedbed of innovation. If political leaders and, in particular, corporate leaders whose important companies may be past their hyper-growth phase can take this new thinking to heart, 2016’s forward leaps will appear as baby steps in light of the transformations to come. […]

  • IDT Corp. is Incubating Tech Startups in Newark
    on January 1, 1970 at 12:00 am

      Photo1   [This week, we are rerunning some of our popular stories from 2017] Almost everyone who arrives in Newark via Interstate 280 can spot the IDT building at 520 Broad St. from the elevated road. It’s the building with a big bold IDT logo on top. When most folks think of IDT, they remember its days as one of the first VoIP companies. In the early 2000s, it owned a successful company called Net2Phone that specialized in international discount telecommunications. IDT sold that company for over $1 billion. IDT has always been involved in a diverse array of industries. Founded by Howard Jonas, current chairman of the board, the company has been “very successful in a number of different industries,” Jacob Jonas, director of IDT Ventures, said. “We think of new and interesting ideas, and we are not afraid to go out and pursue them. We try to capitalize on current trends.” The corporation used to own IDT Entertainment, now known as Starz Media, which did everything from animation for The Simpsons to producing a movie called Everyone’s Hero. IDT also invested in IDW Entertainment, which is now a publicly traded company doing business as IDW Media Holdings. “When we first bought it, they were a small company focused on publishing comic books and graphic novels. Now they are the fourth largest comic book publisher by dollar share and have an entertainment division which has already produced two shows: Wynonna Earp (Syfy) and Dirk Gently’s Holistic Detective Agency (BBC America).” Photo2 IDT also started Genie Energy, a green and solar retail energy company that also has gas and oil exploration activities around the world. “We have an exclusive license to drill for oil in Israel,” Jonas said. Genie Energy has been spun off as its own publicly traded entity. Back in telecom, IDT owns and distributes the Boss Revolution brand of phone cards that are sold in bodegas in cities across the country. The Boss Revolution brand offers a suite of communications and payment services which allow people to stay in touch and share resources around the world. Boss Revolution has been so successful that it is fueling the company’s current investment in high upside technology services, like the company’s point of sales division, National Retail Solutions, and PicuP, a free business phone service that answers, routes and manages inbound calls. IDT also recently announced its acquisition of LiveNinja, a business communications tech startup located in Miami. In 2015, IDT developed two initiatives, both run by Jacob Jonas who had been working in advertising until he joined the company. The first initiative was to start an internship program for software engineers. “Being a veteran of various internship programs at large companies I had an idea of what it would take to deliver a comprehensive internship program,” Jonas said. That initiative began in December 2015 with a one month winter internship program for eight technology interns. “This past summer the program expanded and we ran a three month internship for 12 software engineers and data analysts hired from Rutgers, Columbia, NYU and General Assembly,” Jonas said. The other initiative was to start an incubator called IDT Ventures. “We have the special sauce that it takes to get companies in diverse industries to innovate and rapidly gain traction. We have a lot of expertise in telecom, messaging, POS, VoIP and payments technologies, so we can provide a value-add with our mentors and advisors,” he said. Photo3  In addition, IDT recently renovated its office to have the look and feel of a Silicon Valley technology firm. “There is an open floor plan, glass windows in all the conference rooms, vibrant red, green and yellow colors everywhere, a fully equipped gym, arcade games, and bean bag chairs,” he said. IDT Ventures began advertising in the beginning of 2016 and “from then on, we’ve had a steady flow of applications,” he said. The application process can be found on the IDT Ventures website. Applications are evaluated by Jonas and a panel of executives from IDT Corp. The panel evaluates if the company is a fit for the incubator program by assessing whether it has synergies with IDT’s core businesses, the experience of the founders, the company’s current level of traction, and the potential for the company to innovate and disrupt an industry. “If it is a fit we’ll bring them in for a pitch. We have pitch days once every two weeks on a Wednesday after work,” Jonas said. “The same folks who evaluated the application, plus the CEO of IDT, Shmuel Jonas, attend the pitch event. After that we put our heads together to see if a team checks all of our boxes.” Jonas emphasized that the company is looking for hard working and visionary teams that have synergies with IDT’s core businesses. “We want to mentor a small portfolio of companies that we offer strategic synergies to. We are active investors. If we invest in your company, and you are motivated for success, our advisors are going to support you with energy and passion.” Photo4  IDT Ventures is looking for what it calls a “stacked” team whose founders have been part of a founding team before and have the industry expertise necessary to capitalize on industry trends and innovate ahead of the curve. The incubator is looking for early-stage companies that are beyond the idea stage and have gained some type of measurable traction. Companies will be expected to spend time working out of IDT’s Newark headquarters so they can interact with company mentors. Two teams have already joined IDT Ventures. “Our first investment was a company called PeduL. PeduL has started a crowdfunding website for college scholarships. The idea is to empower students to take charge of their financial future by telling their stories on the website and raising money toward their college tuitions. While this company doesn’t have perfect synergies with IDT,” Jonas said, “it is something that IDT’s CEO, Shmuel Jonas, is passionate about.” The second startup, Imali Mobile, is developing payments technology which has synergies with IDT’s Boss Revolution business. IDT Corp. has dedicated an entire row of window facing desks to the teams in the incubator program. IDT Ventures plans a small incubator class of four teams, so as not to spread the mentors who work at the company too thin. “We anticipate, over the next year, we will find those next two teams and fill out the incubator. We don’t have set schedule like typical accelerator programs so we are looking for potential companies to join our program year-round.”.” Jonas noted that IDT Ventures is essentially functioning as an investment arm of IDT, so it will consider investments that are outside of the incubator construct if they make financial sense and are interesting to the company. […]

  • Nokia and Intel Working Together to Test 5G at Nokia Bell Labs’ Murray Hill Campus
    on January 1, 1970 at 12:00 am

     [This week, we are rerunning some of our popular stories from 2017] Nokia Bell Labs (Murray Hill), Nokia’s mobile-network business, and Intel (Santa Clara, Calif.) are collaborating to build an end-to-end test lab at Bell Labs’ Murray Hill campus to investigate real applications for 5G networks. In its initial phase, 5G will be an outdoor technology. “Think of the 200-acre Murray Hill location as being developed as a 5G campus,” said Marcus Weldon president of Bell Labs and CTO at Nokia. “In its first incarnation, 5G will be hyperlocal, using a millimeter wave spectrum, which typically only propagates hundreds of meters.” That’s why 5G will initially be a local-environment network, he explained. “The mobility parts and the more global aspects of 5G will be built out over time.” The first places the public will see 5G will be campuses, stadiums, airports and inner cities, where its attributes should allow it to work well. “That’s what we’ll be building in Murray Hill,” Weldon said. Intel will be contributing a number of pieces to the campus-wide laboratory. “They have test equipment they’ve been developing for 5G networks that we’ll be using to test the network. They have some customer-premises equipment. Think of it as the modem side for the home or, in the future, for handsets.” Nokia will be adding its own networking equipment, including the core network that manages the roaming from cell to cell within a campus, the radio, and the modem that talks to the radio, Weldon said. Bell Labs will also be contributing some experimental tools for emerging technologies, including some new air interfaces and massive MIMO, also known as “large-scale antenna systems,” he added. “We will be building that all together so we can have anyone come and test out a 5G application or service that they imagine,” he said. According to Nokia, Bell Labs will be working closely with communications service providers and other companies in the 5G ecosystem to support comprehensive integration and testing. This will help those providers derive deployment options and identify operational models needed to make 5G a commercial reality. This lab work will be done in accordance with Third Generation Partnership Project (3GPP) standards. Among the 5G attributes are ultralow latency, down to a millisecond; ultrahigh capacity, from one to 10 gigabits per second; and hypermobility, known as “hyperlocal latency,” achieving speeds of more than 500 kilometers per hour, Weldon said. “There won’t be anything moving around Murray Hill at those speeds,” Weldon joked. “You could quickly get from one side to another of the Murray Hill campus and not be able to stop.” Another attribute of 5G is “hyperscale,” the ability to support millions of things. “That we will be able to test, although not millions, tens of thousands. … We will be equipping Murray Hill with all sorts of sensors and robotics, and moving things that we will attach to this network,” Weldon said. Nokia Bell Labs hasn’t quite decided on the exact set of autonomous things it will be attaching to the network, he explained, but it will include some vehicles. “We have some race cars we race around that use 5G. You can imagine robots roaming the halls delivering things and drones flying doing some kind of drone delivery or monitoring task.” It will be an outdoor lab, Weldon reiterated, and the whole campus will become the lab. “One of the annoying things about millimeter wave technology is that it doesn’t go through walls. It does go through windows. So you have to figure out how to optimize it and focus the beams through windows.” It can also go through foliage with a bit of attenuation, or loss of signal. “There’s a lot to be learned about how to make sure you have continuous connectivity.” Near the end of the interview, Weldon issued an invitation to all the New Jersey gubernatorial candidates. “Come to Bell Labs,” he said, take a look at our technology and innovations as well as our 5G lab, then use our auditorium for a town hall meeting.  Bell Labs, he said, can show the next governor what innovation in New Jersey looks like. […]

  • TechLaunch BullPen Continues Its Quest to Find Fundable Companies
    on January 1, 1970 at 12:00 am

      [This week, we are rerunning some of our popular stories from 2017] Four companies, one student-led, pitched to a panel of investors and entrepreneurs and an audience made up of  interested members of the tech ecosystem at NJIT (Newark) on March 2.   The pitch competition was part of TechLaunch BullPen, and was described as a “Shark Tank” kind of event for startups. Mario Casabona, TechLaunch founder and CEO, is using pitch competitions to discover "some great companies" for New Jersey angel investors.   The event went as follows: the startups pitched, and then both audience and panel members were allowed to ask questions, make comments or offer constructive criticism.   The panel included Cristian A. Ossa, angel investor, serial entrepreneur and founder of Rosetta Technology Group (Hoboken); Mike Ajnsztajn, another serial entrepreneur and investor who has started and exited many businesses, including Astralis, which was started in New Jersey; Krishnamurty Kambhampati, a serial entrepreneur and angel investor with expertise in consumer and business communications systems; and Jonathan Hakakian, managing director of the SoundBoard Angel Fund (Morristown), which he cofounded in 2012.   Only the student-led company, Avollo, was from New Jersey. It was the entry from NJIT, the university where the event was taking place. The winner of the event was Untethered Labs, a startup based in College Park, Maryland, that uses wireless authentication technology to make computer security easier.   Avollo   Avollo was established in 2016 and is a woman-owned business that provides software and consulting aimed at improving visual-factory-management technology. "When I say improve, I mean that we improve quality, reduce costs, and increase customer satisfaction," said CEO Michelle Vollo.   Vollo started the company with NJIT professor Paul G. Ranky, CTO and director of engineering, as part of the National Science Foundation Innovation Corps Teams Program, which nurtures innovation and helps NSF grant recipients commercialize their research.   The company is trying to solve the pain points in manufacturing like inefficiencies and lost business due to defective parts and waste. Its software helps companies reduce waste, reengineer processes, improve customer satisfaction, reduce risk and improve quality, Vollo said.   Two questions from the audience were who owns the intellectual property and how would the consulting company be able to scale, given that it has to work with manufacturers individually. "What we are going to do is train resellers" in the platform, she answered.   The panelists weighed in on a number of issues, especially the content and quality of the pitch. For example, one suggested that Vollo provide more background on the industry. Another noted that she didn’t talk enough about the size of the opportunity and her addressable market. Finally, there was this comment: “I still really don’t understand what the product does. I don’t fully understand how your product fits into the manufacturing environment. And what kind of manufacturing you are doing.”   Untethered Labs   Next to pitch was Siddharth Potbhare, cofounder and CEO of wireless startup Untethered Labs.  He said that his company operates in the “intersection of authority, convenience and [the internet of things],” and that its mission is “to make security convenient.”   Untethered is attacking the problem of employees leaving their computers — to talk with a colleague, get a snack, etc. — without thinking about whether their computers are still logged on or not. The reason is that they have to use a password every time to get back in.   Potbhare said that the startup doesn’t want to reduce security, but to make it easier. Untethered Labs created GateKeeper, “a device that has communications with the computer and authenticates you as you walk up to the machine. The moment you walk up to the computer, the system is unlocked. The moment you walk away, the system is locked.”   This is what distinguishes the company’s product. “Nobody else has it. Everyone else has to rely on the user to lock the computer or have a timer.” But with GateKeeper, the user still has to type in a pin, he noted.   Audience members asked about the patents involved and how users decide when to set the computer to lock. Another audience member asked about revenue. Potbhare answered that startup’s revenue was $100,000 in 2015 and $225,000 in 2016.    The panelists asked questions about how the startup would penetrate the market and whether it would have to send people out to each site to set up the system. Potbhare answered that the startup had partnered with medical equipment sales companies and other distributors. He added, “We typically install the entire enterprise system in 15 minutes, online.”   StaffSmart Software Solutions   Joseph Arlia, cofounder of StaffSmart Software Solutions (Garden City, N.Y.), and Ari Starkman, VP of Sales, pitched next. Many companies with unique needs, like caterers, are struggling with staffing, said Starkman, who had been a caterer himself.   “The way they were scheduling staff was very inefficient,” said Arlia. “They didn’t know which staff was going to different events. They didn’t have a precise way to accurately track [staff] time and attendance.”   He added, “We built out a B2B Software-as-a-Service model, along with a companion app” that allows companies to track staff time and attendance much more accurately than with a manual system, while complying with Department of Labor regulations. Arlia and Starkman noted that the software is being integrated into other industry software in the market, and that the company already has paying customers.   Audience members asked about competitors and if the software could be extended to the much larger restaurant market. Starkman said that restaurants tended to be single-location shift-based entities, and that there is more competition in that market.   A few panelists suggested some changes in the presentation, including putting customer validation information up front. One of them noted that the real competition for this product is “the status quo”: Folks don’t want to change the way they do business. He advised the founders to focus more on educating the customer. Another panelist liked the metrics slide. “It’s a great way to show how you differentiate from your competitors.”   HootBoard   HootBoard, a Yardley, Pennsylvania-based company that NJTechWeekly.com has seen before, took the stage next. The company has a virtual “bulletin board” that integrates Web, mobile, screens and email. It’s aimed at large organizations like universities.   Cofounder and CEO Satyajeet Shahade noted that, since the Internet has evolved, there are too many channels of communication for large companies. They can put all of their announcements on the Web, but this assumes that people will visit their websites. They can put out an email blast, hoping people will open their emails, or they can post on social media. Companies also use digital signage, hoping people will see it. “And because none of these work, they are still printing flyers and handing them out,” said Shahade.    “We can be the one place people can go back to and find out what’s happening,” he added. HootBoard is a beautiful bulletin board where users can make changes and post announcements. Moreover, “we can take one message and put it in multiple channels,” he said.   Shahade noted that the company isn’t raising a round right now, but an audience member told him to “never say he isn’t raising money.” In response to another question, Shahade explained how his app puts the right information into the right channels. “Customers are asking us to do two things. One is to segment their populations and [the other is] to segment their content. That is something we are working on,” and are already doing to some extent.   One panelist asked which market segment HootBoard is in, education or real estate, given that the sales cycles are so different. Shahade answered that the company is making this decision right now. […]