Shiseido America Inc, a subsidiary of the Japanese cosmetics corporation Shiseido Company LTD, established its corporate operations in East Windsor, NJ in 1998. Shiseido, Japan’s largest cosmetics maker, manufactures makeup and skin care products for men and women. It also makes toiletries, sun care products,, fragrances and is a contractor to other industry leaders. Shiseido manufactures and distributes their products for the global market. Product research and development is a key factor to the presence of the Shiseido brand and is a major activity at the East Windsor location.