EAST WINDSOR — Mayor Janice S. Mironov, joined by Council Members and East Windsor Economic Development Committee Members, partnered with Einstein’s Alley Executive Director Katherine Kish and Board Members to unveil and install the first East Windsor Township Einstein’s Alley High Tech Corridor Sign.

The first East Windsor “Einstein’s Alley High-Tech Corridor” sign was installed on Princeton Hightstown Road in front of Novo Tech, a new East Windsor pharmaceutical related RnD company, occupying the former Patscentre building designed by renowned British architect Sir Richard Rodgers who also designed the Pompidou Center in Paris. Several of the signs will be placed strategically throughout the East Windsor High-Tech Corridor.

Einstein’s Alley Executive Director Katherine Kish stated, “East Windsor Township is located at the heart of Einstein’s Alley, strategically located between New York City and Philadelphia, and we look forward to continuing our effective economic development partnership with Mayor Mironov and making New Jersey’s Einstein’s Alley region the Silicon Valley of the East Coast. These new signs underscore East Windsor Township’s success and commitment to local economic development and attracting high-tech companies to East Windsor Township.”

Einstein’s Alley is a private, non-profit economic development initiative whose purpose is to attract, build and retain technology-based businesses in Central New Jersey. Einstein’s Alley collaborates and coordinates with existing governmental and private sector organizations to grow the region as a magnet for entrepreneurial activity and as a globally recognized economic powerhouse. The goal is to make Central New Jersey the destination for technology companies, which is highlighted by East Windsor’s High-Tech Corridor along Princeton Hightstown Road and Old Trenton Road.

The event can be viewed on the Township website at www.east-windsor.nj.us.