Plainsboro, NJ (March 25, 2013) Einstein’s Alley, the private, non-profit economic development initiative for Central New Jersey, is proud to announce the addition of James C. Bourke, CPA., CITP., CFF to the Board of Trustees. Jim, a Partner, Member of the Board of Directors and a Member of the Management Committee at WithumSmith+Brown, Red Bank, New Jersey and is Director of Firm Technology, will also serve as Treasurer of Einstein’s Alley.

Jim is Past President for the New Jersey Society of Certified Public Accountants.

In addition, Jim is past Chair the AICPA’s CITP Credential Committee and is currently Chair of the AICPA’s Tech+ Conference, a member of the AICPA’s Board of Directors and current member of AICPA Council. Jim is also a member of the board of directors for the New Jersey Technology Council.

Jim has been named by Accounting Today as one of the Top 100 Most Influential people in Accounting for the last four years and has been named by The CPA Technology Advisor as a Top Thought Leader in Public Accounting Technology. Jim has authored many articles dealing with firm technology issues and was featured on the cover of past issues of Accounting Technology Magazine and Practical Accountant Magazine.

Jim licensed as a CPA in New Jersey, New York and North Carolina. Jim resides in Manasquan, NJ with his family.

Continuing as members of the Einstein’s Alley Corporation Board are: Jay Davis, Project Executive, Turner Construction, John E. Gagliano, Senior Vice President, Chief Operating Officer and General Counsel of EPS Corporation in Tinton Falls, NJ, Darren Hammell, COO and Co-Founder of Princeton Power Systems, Karen A. Jezierny, Princeton University Director of Public Affairs, Stephen J. Kasser, President of SJK Communications in Fleminton, NJ, Ryan Stark Lilienthal, a Princeton attorney specializing in immigration law, Michael A. Palladino, Dean of Science Monmouth University and Pascal Seradarian, former CEO Hutchinson Industries.

Dr. Herbert Greenberg, President and CEO, Caliper Corporation and Louis P. Wagman, Technology Management Associates and Entrepreneur-in-Residence, NJIT Enterprise Development Center are Trustees Emeritus.

Executive Director, Katherine Kish, President of Market Entry, Inc. serves as an officer and ex-officio member of the Board. Richard J. Pinto, Princeton Managing Shareholder, Stevens and Lee P.C. is the Corporate Secretary.

Einstein’s Alley helps enhance the entrepreneurial ecosystem in its five county Central New Jersey region in order to attract and retain technology-based businesses. Einstein’s Alley , a 501C4, collaborates and coordinates with existing governmental , non-profit and business sectors to help grow the region as a magnet for entrepreneurial activity and as a globally recognized economic powerhouse.

Einstein’s Alley is currently raising awareness through conferences/presentations, STEM gatherings and a municipal sign program designating the high tech corridor at key locations; fostering more entrepreneurial funding in New Jersey as well as spotlighting issues surrounding immigration and employment.