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Right Up Einstein’s Alley
August 2018

Celebrating over a decade of helping make NJ the place
for high tech business success
In This Issue

Einstein’s Alley Welcomes New Member Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a full-service, award-winning strategic marketing and integrated communications firm that builds reputation, relationships and return on investment.  It creates and manages results-driven marketing programs using MarketectureTM, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace. For 30 years, CMA has provided innovative solutions, which include public relationssocial media marketingpublicationsalong with an in-house studio for digital and creative design.

CMA lays the foundation, fastens the building blocks of ideas, and constructs long-lasting, influential and meaningful solutions with a return you can measure. Through integration of the unconditional attention found in a boutique firm and the mass resources available at large agencies, CMA is  the key player in your business’ marketing and growth strategy.

Do you know someone
who you can nominate for the
6th Annual Immigrant Entrepreneur Awards?
Nominations close this Friday, August 17 
In this time of political tension around immigration, Einstein’s Alley is proud to be part of a coalition of business and ethnic organizations celebrating the important role of immigrants in today’s economy and honoring the contributions of immigrant business leaders to their communities.
You can learn more about the New Jersey Immigrant Entrepreneur Awards here.
Please consider nominating immigrants you know that exemplify the criteria outlined in one or more of the following categories.  Nominations for the awards below can be submitted here.
Iconic companies like Lipton Tea, Welch’s Grape Juice, Ballantine Beer, and Colgate-Palmolive were founded by immigrant entrepreneurs.
Who are the immigrants building new companies today?  

Immigrant Entrepreneur of the Year

       Caspar Wistar Award for Growth

David Sarnoff Award for Advocacy

Albert Einstein Award for Innovation

 Rising Star

State of New Jersey
Department of Community Affairs

Opportunity Zones
Program Overview
The Opportunity Zones program was enacted as part of the 2017 federal Tax Cuts and Jobs Act and is designed to drive long-term capital investments into low-income rural and urban communities. This federal program provides opportunities for private investors to support investments in distressed communities through participation in Qualified Opportunity Funds.
Investors can defer paying federal taxes on capital gains reinvested in Qualified Opportunity Funds that invest in low-income communities, under rules released by the U.S. Department of the Treasury. Reinvested capital gains are deferred from taxation until exit from a Qualified Opportunity Fund or December 31, 2026, whichever comes first. However gains from Qualified Opportunity Fund investments held for the long term are taxed at reduced rates, with the rate reductions increasing at the 5, 7, and 10 year marks. Any gains from Qualified Opportunity Fund investments held for at least 10 years will be permanently excluded from the capital gains tax.
Learn more here

Princeton Entrepreneurial Council has a new feature called #Monday Openings!
Want to work for a startup and make an impact? Do you have a startup and need to staff up? Message us your job postings at pecinfo@princeton.edu  #Mondayopenings and we’ll spread the word! 

Up to 249 Investors Now Allowed for Angel Capital Funds; 99 Investor Problem Change Removed

From Angel Capital Association
July 13, 2018
The Investment Company Act of 1940 (the “ICA”) defines an “investment company” as any issuer which “is or holds itself out as being engaged primarily, or proposes to engage primarily, in the business of investing, reinvesting or trading in securities.” This definition generally includes angel funds, venture capital funds and other types of private equity and hedge funds, unless an exemption applies.
Classification as an “investment company” imposes certain requirements on funds, such as registration and disclosures to investors and additional regulations. Many venture capital, angel capital and private equity funds usually claim an exemption from registration and the more burdensome regulation that accompanies registration as an investment company by claiming an exemption under Section 3(c)(1) of the ICA. Practitioners know Section 3(c)(1) as the “private fund exemption.”Read more

Future of Work- What is the role for human retail sales people?

Retailers Ditch the Robots, Double Down on Personalization

From AdAge
By: Adrianne Pasquarelli
July 9, 2018

At the SoHo flagship of fashion designer Rebecca Minkoff, theshelves are stocked with XXS, the smallest size available. But the store is not sizeist-those floral dresses and blush-pink leather jackets aren’t just for the petite. Consumers who grab a frock off the rack and carry it into a dressing room are encouraged to use a touch screen on the mirror to request the size of their choice, and are also presented with a host of other options to pair with the dress, which carries an RFID tag that triggers the “smart fitting room…”

A few years ago, robots were shaking out to be the AI trend overtaking the retail floor. Brands like Lowe’s and Uniqlo rolled out (literally) cute little bots reminiscent of R2-D2. But such innovation has now taken a backseat to the technology implemented by brands such as Rebecca Minkoff that are catering to customers who crave a balance between personalized service and an easy and efficient shopping experience. Rather than replace staffers, this new tech uses AI to help store employees improve their work. It arms them with back-end data and front-end recommendations for shoppers to increase their store spending. Some programming, like facial recognition to identify and effusively greet VIP customers when they enter a store, is also being used.

Read more

Einstein’s Alley received this bulletin from the Science Advisor for the Department of Homeland Security, Dr. Mitchell Erickson. This might be a useful resource for you to pass on to your local school system

Enhancing School Safety – An Operational Guide

One of Einstein’s Alley’s assets as an innovation hub is our excellent K-12 schools.  As school violence has become a frighteningly regular occurrence across the nation, the US Secret Service published a useful guide in July, 2018.
Access full report here

Princeton Regional Chamber of Commerce
2018 Global Business Summit
Tariffs, Technology & Trade:
Transforming Our Global Economy
Friday, September 7, 2018
Crowne Plaza Princeton Conference Center
900  Scudders Mill Road
Plainsboro, NJ
Keynote Speakers:
David Weild, Weild & Co.
Melanie Willoughby, Executive Director, NJ Business Action Center
Register here

TiE New Jersey
Thursday, September 13, 2018
Deewan Banquet – Piscataway
Glassboro, NJ 08028
TiE NJ and AAiPS are hosting an exciting event where several successful entrepreneurs in Life Sciences and Healthcare industry will share their career experience and exciting entrepreneurial journey.


Lillian W. Chiang, PhD, MBA – President and CEO, Forge Life Sciences

Lillian founded FORGE Life Sciences, an early stage biopharma dedicated to commercializing innovative and proprietary small molecule antiviral therapeutics.

Dr. Navneet Puri, Founder and CEO, Nevakar
Navneet is a pharmacist by education with almost 20 years of healthcare industry experience. He founded Nevakar in 2015 with a vision of creating a fully integrated specialty pharmaceutical company focusing on hospital injectables and ophthalmic products.

Ajay K. Singh, Founder and CEO, Slayback Pharma
Ajay Singh is Founder and CEO of Slayback Pharma.  His career has spanned through various segments of the generic pharmaceutical industry – including the branded side, generics business, biologics as well as the API side.

For more details, please visit https://nj.tie.org/events/

Register here

More Upcoming Programs & Events

Einstein’s Alley Website

The Einstein’s Alley website is for you. Check the Directory section and see the companies listed that you need to know.


The website is also a great place for visibility for your company.  Contact kkish@kennethg73.sg-host.com for information both on membership and on how to get a highlighted listing in the Directory. Or go directly to the website and download the form.


What is Einstein’s Alley?


Einstein’s Alley is the destination for technology-based businesses in Central New Jersey. Einstein’s Alley collaborates and coordinates with existing governmental and private sector organizations to grow the region as a magnet for entrepreneurial activity and as a globally recognized economic powerhouse.

Einstein’s Alley Corporation, PO Box 175, Plainsboro, NJ 08536

Katherine Kish, Executive Director

www.kennethg73.sg-host.com  kkish@kennethg73.sg-host.com