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Einstein Accelerating Logo
Right Up Einstein’s Alley
January 2020
Celebrating over a decade of helping make NJ the place
for high tech business success
In This Issue
It’s good for New Jersey, too
New Jersey becomes an even better location 
for innovation as tech giants move East
to Jersey’s closest big city: New York 

New Jersey is proud of its great cities like Newark, Trenton, Camden, Jersey City and New Brunswick but 
it’s lucky to have two other great cities as well:
New York and Philadelphia!  
New York City is closer to New Jersey than to the rest of New York state. Philadelphia is closer to New Jersey than to the rest of Pennsylvania. These cities are really a part of New Jersey’s innovation/talent ecosystem. And, they are becoming more important as great tech companies are moving East.
Silicon Valley’s Newest Rival: The Banks of the Hudson

Amazon, Apple, Facebook and Google will soon have 20,000 workers in New York City, many in offices on the West Side.
The New York Times | Matthew Haag | 01.05.2020

Well, duh! Of course New Jersey is the smartest state in the U.S., study shows
When speaking to people about Einstein’s Alley, I often joke that NJ has more PhD’s per square mile than any other state.  This analysis (disclaimer: the analysis is not  verified) might mean that it’s really true.
… New Jersey was the named the smartest state in the United States, according to a recent analysis conducted by Safe Home, a professional review site.
The study tabulated New Jersey as the smartest state with a score of 337.8, well ahead of second-place Utah, which checked in with 324 points.
A state’s score is calculated by number of college degrees, high school graduation rates, professional or advanced degrees and test scores, according to the company.
The study said 24.2 percent of New Jersey residents over 25 have completed a bachelor’s degree and 15.6 percent over 25 have a graduate or professional degree. The study also indicated 91 percent of New Jersey public high school students graduated in four years.

Read More
Brianna Kudisch | NJ Advance Media for NJ.com | 11.23.19

One of the Reasons for New Jersey’s Smarts is its
Excellent K-12 Education System
Classrooms and Courtrooms: 2020’s Flash Points for NJ Education
Are the Governor and the Senate president about to kick off the new year with a battle over school funding? What other testing issues are in the offing?

For all their differences elsewhere, Gov. Phil Murphy and State Senate President Steve Sweeney have by and large become aligned – or at least at peace – on many of the big issues in New Jersey public education.

Read More
NJ Spotlight | John Mooney | 01.03.2020

Kate Foster, President of the College of New Jersey, Demystifies Higher Education

Not only do we have a great K-12 system in NJ but we have some of the finest higher education institutions.
Kate Foster presented some ideas on higher education at the Princeton Mercer Regional Chamber of Commerce luncheon.

As we think about NJ’s exemplary record in education here are some things Foster would like you to consider.

Kate Foster’s five points/mysteries/misconceptions. People think:
  1. College is too expensive. Foster explained why college costs what it does.
  2. College is not worth it. Foster outlined the value of a degree to the individual and society, noting the growing popular concerns about its worth.
  3. Faculty and staff are lazy and overpaid. Foster countered why this is not the case.
  4. Colleges are impervious to change. Foster shared instances of higher education innovation over time and noted the moment of possibility before us.
  5. NJ’s brain drain threatens the state. Foster suggested that we might fret less about the outmigration of high school grads and think more about what to do to attract out-of-state grads.
Watch the full presentation by clicking through these links: 

Part 1 and Part 2.

Judith Sheft , Einstein’s Alley Advisor, Chosen to Lead Commission on Science, Innovation and Technology as Executive Director

The New Jersey Commission on Science, Innovation and Technology (CSIT) announced that it has named Judith A. Sheft as its executive director. Sheft, who has an extensive background in fostering opportunities for early-stage New Jersey companies and for the next generation of New Jersey entrepreneurs, will officially take the helm of the CSIT beginning January 13, 2020.
In August 2018, Governor Murphy signed legislation re-establishing the former New Jersey Commission on Science and Technology as the CSIT. Comprised of representatives from the public and private sectors, as well as academia, the Commission is tasked with leading the way in promoting the state as a home for academic and technological research, development, and commercialization.

Sheft brings nearly two decades of expertise in New Jersey’s innovation ecosystem to her new position. She spent the past 18 years as an associate vice president at New Jersey Institute of Technology (NJIT).

Has your company applied? June 30, 2020 is the deadline.
In December, the New Jersey Economic Development Authority (NJEDA) announced that it has approved 46 technology and life sciences companies to participate in the 2019 Net Operating Loss (NOL) Program also known as the Technology Business Tax Certificate Transfer Program.
The NOL Program has long been heralded as a lifeline for companies going through unprofitable times. The program enables eligible technology and life sciences companies to sell New Jersey net operating losses and unused research and development tax credits to unrelated profitable corporations for cash. The cash can then be used for working capital or to fund research.
NJ Tech Weekly | Esther Surden| 12.30.19

BioNJ announces the 2020 Innovator Award Honorees
Last year, 50% all new novel FDA drug approvals came from companies with a footprint in New Jersey, according to BioNJ.

The Trenton-based life sciences trade organization said it will be honoring the 24 companies with an Innovator Award at its 27th Annual Dinner Meeting & Innovation Celebration on Feb. 6 at the Hilton East Brunswick.

They include:

  • Allergan for its drug Ubrelvy
  • Amgen for Evenity
  • Bayer Healthcare for Nubeqa
  • Beigene USA for Brukinsa
  • Bristol-Myers Squibb for Inrebic and Reblozyl
  • Daiichi Sankyo Inc. for Enhertu and Turalio
  • Eisai Inc. for Dayvigo
  • Eli Lilly for Reyvow
  • Galderma Research and Development for Aklief
  • Janssen Biotech for Balversa
  • Jazz Pharmaceuticals for Sunosi
  • Kyowa Kirin for Nourianz
  • Merck & Co. for Recarbrio
  • Novartis for Adakveo, Beovu, Piqray, Mayzent and Egaten
  • Pfizer for Vyndaqel
  • Sanofi for Cablivi
  • Shionogi & Co. for Fetroja
  • SK Life Science for Xcopri
Read More
Emily Bader | ROI-NJ.com | 01.07.2020
Upcoming Events

Middlesex County 2020 Economic Outlook
Einstein’s Alley, in partnership with the Middlesex County Regional Chamber of Commerce, was selected to be a 2019 research sponsor by the New American Economy as part of its Gateways for Growth Initiative. As part of this initiative, Middlesex County was  one of 14 sites around the country where research was undertaken to explore the role of immigrants in the local economy. The results of the study will be reported at this event.

This project is part of the development of the NJ Business Immigration Coalition.
Join the Middlesex County Regional Chamber of Commerce for
The Middlesex County 2020 Economic Outlook
Presented by Dean James W. Hughes, Ph.D, Rutgers University’s
Edward J. Bloustein School of Planning & Public Policy.

Click here to REGISTER

The Ins-and-Outs of Global Trade in 2020
Learn the Keys to Successful Logistics, Understanding Today’s Tariffs, and Brexit – How to Navigate It
Featuring Keynote Speaker Michael Ford, Chair of the Mid-Atlantic District Export Council and Vice President Government and Industry Affairs, BDP International, Inc.
Sponsored by The Princeton Mercer Regional Chamber of Commerce and the Middlesex County Regional Chamber of Commerce
Join the Global Opportunities Program for multi-Chamber networking, breakfast and keynote speaker

Encouraging Women to Embrace Entrepreneurial Ventures

To participate, the entrepreneurial team must be led by a female STEM professional.The professional must be a resident of New Jersey, New York or Pennsylvania and the company needs to be registered in one of these states.
Awards will be offered to Top 3 lucrative business plans submitted by Tri- State area women in STEM.

Submission Deadlines:
Registration & Executive Summary January 31st, 2020
Announcement of Winners February 15, 2020
Final Pitching & Awarding March 8, 2010

Cash Awards:
1st Place – $3000
2nd Place – $2000
3rd Place – $1000

Up to four (4) additional awards of $500 will be offered to participating women led teams that are just embarking on their entrepreneurial journey (student leads).
Sponsored by:
The Association for Women in Science New Jersey (AWISNJ)

The New Jersey Council of County Colleges (NJCCC)
and the New Jersey Council for the Humanities (NJCH)
to host the Essential Skills Summit
The world is changing at a rapid pace technologically, economically, and socially. Colleges, high schools, community-based organizations, government, non-profit organizations and employers all have a key role in helping New Jerseyans to develop the essential skills to adapt and thrive in the economy, in our society, and in our democracy.
The New Jersey Council of County Colleges (NJCCC) and the New Jersey Council for the Humanities (NJCH) will host an Essential Skills Summit on January 31, 2020 to begin a statewide discussion of the skills that will be essential for the future and how these skills can be delivered both in and out of the classroom. This effort will focus on the role of community colleges in preparing New Jerseyans for the future but will have broad relevance. Leaders from a wide array of perspectives (including industry, government, high schools, colleges and universities, non-profit organizations) and student representatives themselves must be a part of this critical conversation.

Click Here to Register

Einstein’s Alley Website

The Einstein’s Alley website is for you. Check the Directory section and see the companies listed that you need to know.


The website is also a great place for visibility for your company.  Contact kkish@kennethg73.sg-host.com for information both on membership and on how to get a highlighted listing in the Directory. Or go directly to the website and download the form.


What is Einstein’s Alley?


Einstein’s Alley collaborates and coordinates with academic institutions,  governmental and private sector organizations to grow NJ as a magnet for entrepreneurial activity and as a globally recognized talent powerhouse.