einstein's eyes

Einstein Accelerating Logo
Right Up Einstein’s Alley
June 2018

Celebrating ten years of helping make NJ the place
for high tech business success
In This Issue

Big Data Alliance Conference
Einstein’s Alley Board Member, Peggy Brennan, in her role as Chair of the NJ Big Data Alliance with 17 member universities, ran an excellent day long conference at TCNJ on April 30th.  The organization is designated by the NJ Legislature as the state’s research, education, and technology consortium to advance data-driven innovation. There were informative presentations on Health Data, and Next Generation Competencies.   
Einstein’s Alley is proud that it will become a Marketing Partner with the NJBDA. 
Matthew Segelman CEO of Burning Glass Technologies provided some fascinating workforce data which added to ideas we’ve been sharing at our Future of Work Institutes.  
According to Sigelman,  “there were 74,000 data analytics postings in the New York-Newark metropolitan statistical area (MSA) over the last 12 months, with 22,000 in the Philadelphia-Camden MSA, and 4,000 in the Trenton-Mercer MSA.” He joked, you could change the famous slogan to  
Trenton Computes The World Salutes.  
His remarks presented a powerful picture of the importance of data analytics in jobs of the future.  
 For full presentation, click here

Tech Map- NJ Ecosystem from American Entrepreneurship.com
Take a look at this map to see where the jobs are.   
This interactive map from provides news, events, and information on NJ Accelerators, Work Spaces, Funding Sources, and more. Access the map here.

Future of Work Part 4 “Leading Your Workforce in Uncertain Times” with Rita McGrath, the June 4th Einstein’s Alley Institute held at Miele was a sold out success.

Katherine Kish chats with Rita McGrath and Marion Reinson.

  EDA Announces Exciting New Initiative
New Jersey unveiled a comprehensive database of scientific research from five prominent New Jersey universities on June 5th at BIO International, the world’s largest gathering of the biotechnology industry. University leaders joined officials from New Jersey’s Office of the Secretary of Higher Education (OSHE) and the New Jersey Economic Development Authority (EDA) to announce the newly created “Research with NJ” database, which will provide access to the State’s cutting-edge research assets, with the goal of strengthening collaboration between academia and industry.
Research with NJ is a free portal that showcases New Jersey’s experts in science, technology, engineering and mathematics (STEM), including their professional backgrounds, publications, and achievements. The portal is structured and branded in such a way to encourage collaboration between entrepreneurs, businesses, and New Jersey’s academic research institutions. The portal can be accessed at

Census 2020  
Einstein’s Alley Advisory Council Member, Nick Montalto, and Katherine Kish attended the Census 2020 Meeting organized by the Fund for NJ led by Kiki Jamison.     
The meeting stressed the importance of accurate Census data for the business community, for legislative apportionment, for allocation of federal funding.  The question around citizenship proposed by the Trump Administration will have a negative effect on response especially among immigrant populations.  This initiative is a natural for Einstein’s Alley to support because of our work with NJIEA Coalition supporting comprehensive immigration reform and with the Immigrant Entrepreneur Awards.  
Toward a Fair and Accurate Census 2020
From The Fund for New Jersey
May, 2018
What Is Census 2020 and Why Does It Matter for New Jersey?  
The census is a count of all United States residents required by The U.S. Constitution every 10 years to determine

Congressional districts. The census is an essential policy tool. The federal government depends on census data to allocate resources, state governments use census data to draw legislative districts and to direct spending, and academics, nonprofits, and businesses rely on census data to inform and direct their work. Almost everything we know about our population and our communities comes from information collected during the decennial census and its related surveys.
When New Jersey residents are not counted, the state loses funding and influence. For New Jersey, allocations from 16 large federal assistance programs (including Medicaid, SNAP, housing vouchers, and education grants) are derived from the census count. In FY2015, the state received $17.56 billion dollars in federal grants from these 16 programs alone,1 an amount about half the size of the entire New Jersey state budget. Further, New Jersey lost a Congressional seat in 2013 after losing another in 1993. New Jersey now has 12 congressional districts, the lowest number since 1933, which limits the state’s impact on federal decisions.

TechLaunch Announces Single Winner of BullPen #9 at Fairleigh Dickinson University KidGooRoo Sweeps Audience & Panel Awards,Wins the $20,000 Prize
From TechLaunch
Morristown, NJ
May 23, 2018
The rain clouds over the skies in Madison, NJ couldn’t dampen spirits or shrink attendance at the capacity-crowd BullPen event on the campus of Fairleigh Dickinson University last evening, at which a single company claimed both the Panel Award for Most Fundable as well as the Audience Favorite. KidGooRoo won the night in a presentation by Co-Founder & CEO Alex Skove, who described her business model as “the Yelp for kids’ extra-curricular activities”. KidGooRoo has emerged as the #1 online resource for parental review of their children’s real-life afterschool activities. The free site helps parents partner with neighborhood businesses to help school-age kids gravitate toward the passions that will positively shape their futures.
Panel Award/Audience Favorite Winner’s Circle, from Left to Right: TechLaunch Founder Mario Casabona; Sponsor Mark Kuehn of Gibbons Law; Panelist Peter Kestenbaum; Panelist Katherine O’Neill; Mentor Sameer Sirdeshpande; KidGooRoo Co-Founder & CEO Alex Skove; Panelist Ken Silbert; Panelist Frank Vallese
The competition for KidGooRoo was tough, with presentations by the following early-stage presenting companies, as well as an undergraduate student enterprise from host campus, FDU.
Read more here

Movers and Shakers

The Board of Directors of Choose New Jersey, Inc., announced that Jose Lozano, Chief of Staff and Vice President for Corporate Services and Governance of Hackensack Meridian Health, will join the economic development organization as its President and CEO on June 1. Lozano will succeed Michele Brown, who served as President and CEO of Choose New Jersey since February 2015.
Melanie Willoughby, Einstein’s Alley Advisory Council Mem ber has moved from NJBIA to a position in the state government w here she  will be able to continue and accelerate her work on making NJ the innovation state all over again.  She is now the Executive Director of the New Jersey Business Action Center. Congratulations, Melanie.

More Upcoming Programs & Events

Einstein’s Alley Website

The Einstein’s Alley website is for you. Check the Directory section and see the companies listed that you need to know.


The website is also a great place for visibility for your company.  Contact kkish@kennethg73.sg-host.com for information both on membership and on how to get a highlighted listing in the Directory. Or go directly to the website and download the form.


What is Einstein’s Alley?


Einstein’s Alley is the destination for technology-based businesses in Central New Jersey. Einstein’s Alley collaborates and coordinates with existing governmental and private sector organizations to grow the region as a magnet for entrepreneurial activity and as a globally recognized economic powerhouse.

Einstein’s Alley Corporation, PO Box 175, Plainsboro, NJ 08536

Katherine Kish, Executive Director

www.kennethg73.sg-host.com  kkish@kennethg73.sg-host.com