Rita Gunther McGrath Author. Speaker. Consultant.
The Fast Changing, But Fickle, Competition in Consumer Packaged Goods
by Rita McGrath on October 9, 2019 at 1:15 am
Digital has made a whole new kind of business model possible—and incumbents are reeling. Born-Digital Companies Are Going Direct They’re new, they’re nimble, and they’re communicating with your customers right under your nose, causing decades-long assumptions about retail success to become obsolete. It Used to Require Lots of Access and Huge Marketing Budgets—No More FMCG. … The post The Fast Changing, But Fickle, Competition in Consumer Packaged Goods appeared first on Rita Gunther McGrath.
Venture Capital 2.0: This Time, It’s Different?
by Rita McGrath on September 23, 2019 at 10:55 pm
Venture capitalists are partying as if it’s 1999—and we know how that went. Entrepreneurship 101 says startups should conserve cash, keep costs flexible, and operate with parsimony. Way too many founders in the 90’s laughed at that—the same way they’re laughing today. The Money Keeps Pouring In, But It Keeps Pouring Out, Too Investment in… The post Venture Capital 2.0: This Time, It’s Different? appeared first on Rita Gunther McGrath.
Seeing Around Corners Named Must-Listen By Apple Books
by Rita McGrath on September 20, 2019 at 6:14 pm
I was delighted to discover that Apple Books has selected my new book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen, as one of this month’s Must-Listens! You can check it out here: apple.co/mustlistens The post Seeing Around Corners Named Must-Listen By Apple Books appeared first on Rita Gunther McGrath.
The Trouble With Consulting
by Rita McGrath on August 21, 2019 at 9:36 pm
Predicting the end of traditional management consulting has become something of a cottage industry, but so far the market leaders have retained their allure despite a world which has shifted underneath them. The Management Consulting Business: A Rich Target for Disruption? Back in 2013, Clayton Christensen and colleagues published an alarmist article regarding the consulting business, entitled “Consulting On the Cusp… The post The Trouble With Consulting appeared first on Rita Gunther McGrath.
Business Scholars Should Write for Practitioners, Not Just for Each Other
by Rita McGrath on August 20, 2019 at 12:47 am
There is a large chasm between what academics study and write about in business academia and what practitioners are eager and hungry to learn about. Interestingly, however, both sides are curious about what motivates and animates the other. At this year’s Academy of Management meetings held in Boston in August, I was invited to participate… The post Business Scholars Should Write for Practitioners, Not Just for Each Other appeared first on Rita Gunther McGrath.